INTA 2024 Pre-Annual Meeting Reception in Shenzhen, China was successfully held
The much-anticipated INTA2024 Pre-Annual Meeting Reception concluded successfully on April 11, 2024, in the lecture hall on the 1st floor of Lvgem Baishizhou, Nanshan District, Shenzhen. With the theme “Innovation Helps Improve Brand Value”, this Pre-Annual Meeting Reception brings together industry elites to discuss the core role of innovation in improving brand value and provide forward-looking ideas and methods for corporate brand building.
This Pre-Annual Meeting Reception was hosted by the International Trademark Association (INTA) and Shenzhen Johnson Intellectual Property Agency (General Partnership). Special thanks to the Guangdong Trademark Association, Shenzhen Trademark Association, Shenzhen Enterprise Science and Technology Innovation Promotion Association, and Guangdong Farr Law Firm.
The host of this meeting is Liu Wenqiu, President of the Shenzhen Enterprise Science and Technology Innovation Promotion Association and Founding Partner of Shenzhen Johnson Intellectual Property Agency (General Partnership).
At the beginning of the event, Ms. Su Hong, chief representative of INTA China, delivered a speech. She shared INTA’s outstanding contributions to promoting global brand development and intellectual property protection and deeply discussed how innovation becomes a key driver of brand value enhancement. Ms. Su Hong’s speech set the tone for the entire event and brought profound thinking to the participants.
Zhang Xuebin, Director of the Intellectual Property Promotion Division of Shenzhen Municipal Administration for Market Regulation (Shenzhen Intellectual Property Office), delivered a leadership speech. He introduced in detail Shenzhen’s remarkable achievements in the field of intellectual property, especially its active exploration of building a national demonstration city with strong intellectual property rights. Director Zhang Xuebin emphasized the importance of innovation in improving brand value and looked forward to building a bridge for intellectual property exchanges at home and abroad through this INTA2024 Pre-Annual Meeting Reception, promoting international cooperation in the field of intellectual property, and jointly promoting the sustainable development of the brand economy.
Yang Pan, Secretary-General of the Guangdong Trademark Association, then took the stage to introduce the Guangdong Trademark Association in detail and emphasized the importance of brand innovation and value enhancement in the current market environment. He said that the Guangdong Trademark Association would continue to support brand building and promote the development of intellectual property, and looked forward to the successful holding of the INTA annual meeting to bring more opportunities to enterprises.
Finally, Wang Yongwen, the founding partner of Shenzhen Johnson Intellectual Property Agency (General Partnership) and Guangdong Farr Law Firm, delivered a speech. He reviewed the development history of Johnson over the past 18 years since its establishment, and shared the team’s professional experience and successful cases in the field of intellectual property. Mr. Wang said that Johnson would continue to uphold an open mind, communicate and cooperate with global intellectual property experts, promote innovative development in the field of intellectual property, and contribute to the improvement of brand value.
In the guest sharing session, Wang Lin, Legal Director of Guangzhou Kazilan Enterprise Management Co., Ltd., shared Kazilan’s innovative practices and achievements in brand building with the theme “Innovation Assistance – Let’s Go on Kazilan’s Innovation Journey”. He introduced in detail how Kazilan enhances brand value through innovative strategies, including product research and development, marketing, brand building and other aspects, providing valuable experience to the participants.
Xie Yi, head of the legal department of Bama Tea Co., Ltd., shared on the theme of “compliance management and risk prevention and control of corporate trademarks”. She emphasized the importance of trademark compliance management in brand building and shared Bama Tea Industry’s successful experience and practices in trademark protection. Mr. Xie also provided effective prevention and control strategies for current risks and challenges in the trademark field.
The third guest speaker is Wang Qi, senior regional development manager of Amazon Brand Protection and Growth. The topic of sharing is Amazon Brand Protection and Growth. He introduced Amazon’s innovative initiatives and successful cases in brand protection, discussed how to use the Amazon platform to promote brand value enhancement, and shared Amazon’s predictions and prospects for future brand protection trends.
The roundtable forum pushed the event to a climax. As the moderator of the roundtable forum, Ms. Sun Guo, deputy general manager of Shenzhen Johnson Intellectual Property Agency (General Partnership), met with Ms. Su Hong, chief representative of INTA China, Wu Lixian, vice president of Shenzhen Trademark Association, and Wan Huida Intellectual Property, Yao Hongjun, a member of the management committee and partner, and Zhang Yong, a senior partner of Beijing Dacheng (Shenzhen) Law Firm,Four guests had a lively discussion around the INTA annual meeting and brand building. They combined practical experience to share their experience in brand building; at the same time, they provided participants with suggestions for participating in the INTA annual meeting and shared their experiences in participating in the INTA annual meeting.
Finally, the participants participated in a wonderful cocktail reception. In a relaxed and pleasant atmosphere, participants had in-depth exchanges and interactions.
The successful holding of the INTA2024 Pre-Annual Meeting Reception not only provided an important communication platform for the industry, but also further promoted the positive role of innovation in improving brand value. Participants said that this event not only broadened their horizons, but also provided strong support for companies to find new growth points.