“International Trademark Infringement and Post Cross-Border E-commerce Era ” Online Salon Was Successfully Held
July 9, Online Salon, Johnson International Intellectual Property Co., Ltd.
Recently, the United States Patent and Trademark Office (USPTO)issued an “ORDER TO SHOW CAUSE” to a trademark agency in Shenzhen, China, because it was believed that this trademark agency was not authorized to engage in trademark affairs and provides false signatures of third parties’ in the trademark affairs.
With the aim of analyzing the said event concretely, on July 9, “International Trademark Infringement and Post Cross-Border E-commerce Era ” Online Salon initiated by Shenzhen Enterprise Science and Technology Innovation Association and organized by Johnson International Intellectual Property Co., Ltd. and Guangdong Fair Law Firm, was successfully held in A503, Shenzhen National Engineering Laboratory Building. During the salon, relevant personnel participated enthusiastically.
This salon was presided over by Liu, Wenqiu, executive president of Shenzhen Enterprise Science and Technology Innovation Association, and Sun, Guo, manager of Johnson International Intellectual Property Co., Ltd..
On July 9, four specialists were invited to give a speech, the latest development trend of IP of cross-border e-commerce brand by Wang, Tiewei, a well-known intellectual property litigation lawyer in the United States; the common problems of intellectual property operation of cross-border e-commerce by Tao, Xingyi, a doctor studying in the United States; problems in U.S. trademark registrations by Wang, Binji, a senior foreign-related trademark agent of Johnson International Intellectual Property Co., Ltd.; and Wal Mart, the gold rush of the next cross-border e-commerce platform – Interpretation of Wal Mart’s investment promotion in 2021 by Kiki Han, head of Huiwang South China.
The contents of the salon are practical and effective for relevant industries, covering:
1. In recent years, e-commerce business has attracted a large number of brand IP, but brand infringement and the violation of law in e-commerce platform are still very common. Under the background of the protection of oversea IP in e-commerce platform, experts gave guidance on how e-commerce businesses protect their high-quality brand IP;
2. By analyzing many cases, experts summarized the current problems the cross-border e-commerce businesses face, for example, the lagging and single deployment of intellectual property, abuse of trademarks, the wrong market promotion plan in pursuit of short-term benefit, and other actions causing high legal risks;
3. Two questions must be answered before dealing with the oversea trademark registration issues: What are the differences between American trademarks and Chinese trademarks? What should we pay attention to when applying for a U.S. trademark? The answers are as follows. It is vital for enterprises to find a reliable agency. In addition, prior search of the application and customs protection for intellectual property after the application are also necessary;
4. Specific cases discussed in the salon: Introduction to Wal Mart online platform; store opening fees and commissions of Wal Mart platform; promotion methods of Wal Mart’s products; Introduction and differences of several ways for Chinese sellers to settle in Wal Mart; requirements for Shopify towards the entry of Wal Mart.
People with IP problems and urgent needs in cross-border e-commerce business also attended the salon, and consulted many difficulties and confusing points in detail. Experts in salon gave them useful and thoughtful suggestions. The Salon has achieved a big success.