Online forum“Cross Border E-commerce & IP” of China (Shenzhen) Cross Border E-commerce Fair (CCBEC) was successfully held

Ms. Appoli SUN, patent attorney, Chinese lawyer, partner of Johnson IP, and general manager of Johnson International Intellectual Property Co., Ltd.   

On May 11, 2023, Ms. Appoli SUN, partner of Johnson IP & general manager of Johnson International Intellectual Property Co., Ltd., was invited as a special guest speaker for the online forum around the theme of “Cross Border E-commerce & IP”, which was hosted by the organizer of China (Shenzhen) Cross Border E-commerce Fair (CCBEC) and Technology Innovation and IP Protection Alliance (TIIPA). The forum was held through online video broadcasting, attracting nearly a hundred audience to join in.

Firstly, combined with her work experience, Appoli shared her constructive insights and suggestions on IP portfolios of cross border e-commerce companies.

Secondly, in the sharing session, Appoli shared some key points of IP portfolios of foreign-related patents, trademarks, and copyrights.  

Lastly, during the Q&A session, there were some good questions about the difficulties and misunderstandings regarding IP portfolios of cross border e-commerce raised, and Appoli answered each question carefully with her professional opinions.   

Johnson IP, as one of the council members of TIIPA, has built a stable cooperative relationship with China (Shenzhen) Cross Border E-commerce Fair (CCBEC) and has been dedicated to the development of IP portfolios for cross border e-commerce over the past few years. With the strong growth of cross border e-commerce in the future, Johnson IP will keep focusing on promoting the long-term development of IP services for cross border e-commerce.