Focusing on Xiamen, Sharing IP Insights: JOHNSON IP Successfully Concludes the 2026 China Trademark Festival
From November 6 to 9, 2026, the highly anticipated 2026 China Trademark Festival was grandly held in the picturesque city of Xiamen, Fujian Province, China. As an annual premier event in the intellectual property field, the conference brought together top IP experts, renowned scholars, corporate legal executives, and industry leaders from around the world. Ms. Keqi Liu, representing JOHNSON IP, participated deeply in this grand event and joined global peers in this significant gathering.
During the four-day conference, representatives of JOHNSON IP engaged in multi-dimensional and in-depth exchanges with various attendees. Centering on core hot topics such as “Frontier IP Trends, Global Trademark Portfolio Management, Cross-border E-commerce IP Protection, and AI in Trademark Examination,” the JOHNSON IP team held enthusiastic discussions with both Chinese and international guests. Through these exchanges of ideas, JOHNSON IP further grasped the latest trends in global IP protection and demonstrated its professional strength and extensive experience in foreign-related IP services to international counterparts.
Throughout the conference, JOHNSON IP representatives not only attended the insightful presentations by authoritative experts at the main forum but also actively participated in multiple parallel forums, roundtable discussions, and various networking sessions. Additionally, in discussions with IP heads from numerous multinational corporations, JOHNSON IP gained a deeper understanding of the primary challenges Chinese enterprises face in their “going global” endeavors. We shared our successful cases and customized solutions regarding overseas trademark confirmation, enforcement, and global IP portfolio management, which received high recognition and strong interest from attending clients.
As the conference successfully concluded on November 9, JOHNSON IP’s Xiamen trip also came to a perfect close. This participation was not only a journey of learning cutting-edge industry knowledge but also a crucial opportunity for JOHNSON IP to deepen its global cooperation network.In the future, JOHNSON IP will continue to uphold its service philosophy of “Team for You, Winning with Professionalism” (“团队为君，专业致胜”), transforming the frontier industry insights gained from this annual meeting into practical momentum for serving our clients. We will continue to deeply cultivate the IP field, further strengthen connectivity with high-quality global IP institutions, and remain committed to providing more comprehensive, precise, and high-value full-chain IP services to clients in China and worldwide—safeguarding enterprise innovation and brand globalization.